Practitioner-grade GTM recruiting and advisory for AI/SaaS companies scaling from $10M to $50M+ ARR. We've lived in the seat. Now we help you build it right.
Hiring the wrong VP of Sales at the $10M–$50M+ ARR inflection is often fatal. Generalist recruiters lack the practitioner vocabulary to prevent it. GTM Operator OS was built to close that gap.
Early-stage founders routinely hire talent that fits a job description but not the actual stage or motion of their business — leaving revenue infrastructure broken before it's built.
Most recruiters cannot assess whether a candidate can build a territory plan, architect a scalable GTM motion, or manage a complex enterprise sales cycle. Practitioner vocabulary matters.
GTM advisory firms often deliver strategy decks without traction. Founders are left with frameworks they can't implement — no accountability, no results.
The talent market and GTM advisory market remain largely separate, forcing companies to manage multiple vendor relationships for interconnected problems. We integrate them.
Modeled on proven integrated advisory architectures and tailored specifically to the US/Canada AI/SaaS GTM market.
Retained search for GTM leadership from Director through C-suite. CRO, VP Sales, VP Marketing, VP CS, Head of BDR/SDR. Full-cycle with 90-day onboarding support.
Milestone-based, outcome-oriented advisory for founders navigating first revenue infrastructure: ICP definition, sales process design, compensation planning, team architecture.
Interim CRO or VP Sales when you need senior accountability immediately — without waiting 6 months for a full-time search. Firm principals or vetted bench leaders step in.
Cohort-based and bespoke workshops: enterprise sales qualification, AI-enabled sales stack, outbound motion design, and board-level revenue communication.
Connect with aligned VC, PE, family offices, and angels. We help align your narrative, investor profile, and round structure — and make direct introductions from our network.
Our core competitive advantages aren't features — they're the result of decades of living in the seat and betting our reputation on every engagement.
Senior partners averaging 20–30+ years spanning individual contributor through CRO/COO-level leadership. Clients engage peers, not vendors.
Rigorous qualification frameworks built over decades of complex B2B cycles. We evaluate candidates the way the best operators evaluate deals.
Search and advisory under one roof. No managing two vendors for interconnected talent and strategy problems.
45–60 day search cycle versus the 100–120 day industry standard. Advisory engagements are milestone-based, not billable-hour based.
Deep fluency in AI-native GTM motions: AI SDR orchestration, outbound automation, and the evolving human-AI revenue team.
Integrity, hard work, authentic relationships, life balance. A firm that bets its reputation on every single engagement.
A practitioner-led track record built on measurable outcomes. Representative engagements across executive search, GTM advisory, and fractional leadership.
Retained search for a first-time CRO at a Series B fintech company transitioning from founder-led sales. 44-day cycle. Client ARR grew 60% in the 12 months post-placement.
6-month advisory engagement for a Series A enterprise software company with a broken outbound motion. Pipeline coverage improved from 1.8x to 3.4x in two quarters.
Interim CRO engagement for a PE-backed AI vertical software company post-acquisition. Built the sales process from scratch, hired three AEs, established the first repeatable enterprise sales motion.
Retained search for a VP of Sales at a growth-stage cybersecurity SaaS company preparing for Series C. Mandate requires MEDDPICC fluency and enterprise channel motion experience.
"We're pretty sure we found the right person. They crushed it at their last company."
Cool. So did the last three. Until they didn't. The average GTM mis-hire at the $10M–$50M ARR stage doesn't just cost you a salary — it costs you the momentum you can never get back, the team members who quietly update their LinkedIn while your pipeline stalls, and the valuation multiple your investors were banking on.
But hey, maybe you're different. Maybe your gut is infallible. Maybe your board will totally understand why ARR growth dropped from 75% to 30% while you "course correct." Maybe.
Or — and we're just spitballing here — you could spend four minutes with our CRO Hire Simulator and find out exactly what the delta between a great hire and a mis-hire looks like in cold, uncomfortable dollars. Plug in your actual deal size, ramp time, churn rate, and close rate. Watch the 24-month ARR gap open up like a sinkhole. Then decide if the candidate who "crushed it at their last company" is really the one.
GTM Operator OS is led by select senior partners averaging 20–30+ years of GTM experience spanning individual contributor sales through CRO and COO-level leadership with Silicon Valley and Boston-based technology companies.
Partners bring deep enterprise sales methodology expertise and rigorous qualification frameworks honed across decades of complex B2B cycles. Senior partners lead all client engagements. No delegation to junior staff. Selective intake — quality over quantity.
"The best GTM firm is not the biggest one — it's the one you'd most want in the room when the stakes are high."